Parallax
Parallax: Pricing Intelligence Without the "Black Box
Take back control. Our system-agnostic pricing optimization uses proprietary algorithms to turn your strategy into measurable growth.
Problem vs. Solution
The Industry Standard (The Problem):Most systems force hotels into a generic, “one-size-fits-all” algorithm. These are “black boxes”—revenue managers receive recommendations without knowing the logic behind them, making it impossible to truly influence or own the strategy
- We design a completely bespoke algorithm for every hotel. We don’t fit your hotel into our system; we build our logic around your specific asset. This ensures the output is always relevant and that the accountability stays with your team.
THE SOLUTION (INTRODUCE PARALLAX)
A Different Approach to Pricing
Parallax gives revenue managers control over how pricing is positioned, structured, and executed.
Instead of relying on system-driven automation, pricing becomes a strategic decision—guided by visibility, comparison, and performance.
What Parallax Does
WHAT PARALLAX DOES: Built for Transient Pricing Optimisation.
Parallax translates your strategy into a precision algorithm, allowing you to automate your public pricing recommendations while maintaining control and accountability over the outcome. Just your expertise, scaled.
Core Differentiation (The Parallax Advantage)
Market-Centric Positioning (Outward-In Pricing)
Move beyond internal system logic. Parallax ensures your rates reflect how the market should perceive your asset. Define your stance based on Day of Week, Seasonality, Lead Time, and Occupancy thresholds.
Strategy-Led, Not System-Led
Instead of following a machine’s suggestion, your daily insights are translated directly into pricing logic. You define the positioning, timing, and strategy.
Multi-Strategy "A/B" Capability
Run multiple pricing models simultaneously. Compare strategies side-by-side and deploy the highest-performing model based on structured data.
Precision Control without Complexity
A powerful engine handles the calculations while you drive strategy through intuitive, high-level positioning levers.
Integration-Free Agility
Platform-agnostic. Works with any tech stack or PMS with zero technical debt or IT bottlenecks.
Total Tactical Execution
Manage the “final mile” including Commission Overrides (Net-RevPAR focus), Fixed Rate Closures, Restriction Management, and Room Type Strategy.
The Philosophy
We don’t replace the expert; we give the expert an algorithm. It’s about Automation with Agency.
HOW IT WORKS
From Strategy to Execution
Upload and structure your data across demand and segmentation.
Define outward pricing logic based on market positioning.
Run multiple strategies and evaluate performance.
Deploy the most effective pricing approach.
CONTROL VS AUTOMATION
Control vs. Black-Box Automation
- Hidden logic
- Reactive decisions
- No strategy comparison
- No strategy comparison
- Visible outcomes
- Strategy-driven pricing
- Multi-strategy comparison
- Full control
