Welcome to UNTAPPED: Realize Your Potential.
A total commercial framework built for maximum profit.
Performance Guarantee (6-month RevPAR index benchmark)
All types of accommodation
Software (Parallax)
Parallax: Strategy-Led Pricing for Modern Revenue Teams.
Stop fighting the "black box." While standard systems force your hotel into generic formulas, Parallax builds a bespoke algorithm for every asset—modeled on your team’s expertise and driven by your unique strategy. We turn fragmented data into a clear, strategic roadmap, ensuring you stay in control of the "why" behind every price.
- Keep: Outward pricing strategy.
- Update: Replace "control without complexity" with Beyond Pricing Strategy: Set pricing strategy per room type, bespoke commission override strategies, and fixed-rate closure rules.
- Keep: Multi-strategy execution
- Add: No Integration Required: This enables all hotels to follow a consistent approach for branded and independent hotels alike.
Detailed Action Plan: A granular roadmap for every department with clear ownership and timelines.
Asset Management Presentation: A high-level summary for ownership and investment boards.
DEVELOPMENT PLANS
Equity-Grade Commercial Development Plans.
- Inspired by our deep-rooted relationships with equity funds, our plans are the blueprint for the hotel lifecycle. Whether dealing with distressed assets, preparing for an acquisition, or optimizing for a sale, we provide the roadmap to take the asset to the next level.
- The Scope (The 360° Audit):We target all revenue-generating and cost-impacting elements. This goes beyond pricing to include identifying revenue leakage from bad standards, optimizing group handling turnaround, and enhancing operational efficiency.
REVENUE OUTSOURCING
Execution That Delivers Results
Revenue Outsourcing is the execution layer of our approach—powered by Parallax insights and strategic frameworks.
Model
- Our unique % revenue share model aligns our success with yours
- Proven across multiple markets and hotel types
- Fully integrated with strategy and technology
We offer a 6-month performance guarantee
Ongoing commercial management
CASE STUDIES
Transforming pricing, positioning, and commercial performance across hotels
Resolved inconsistent pricing and weak market visibility through strategy-led execution.
Result: Increased revenue, stronger rate positioning, improved rankings
Reduced reliance on discounting by introducing controlled pricing strategies.
Result: Higher ADR, improved profitability, stronger commercial stability.
Resolved inconsistent pricing and weak market visibility through strategy-led execution.
Result: Increased revenue, stronger rate positioning, improved rankings
Take Control of Your Pricing Strategy
See how Parallax transforms pricing decisions into measurable performance.
Need more help?
nader@untappedrevenue-solutions.com
+44 741 456 3646