Have you ever wondered why some hotels consistently outperform others? After analyzing over 30 hotels worldwide, I discovered a hidden cause: a flawed distribution plan. While this issue plagues all hotel types, the solution is far from one-size-fits-all. 

The Power of Distribution
An effective distribution plan can contribute up to 70% of a hotel’s success. When combined with strong revenue management, pricing, sales, and marketing, it unlocks true potential. This is especially true in dynamic cities with high transient guest flow.
 
Branded Hotels: Leverage & Optimize
Major chains have a loyalty program advantage, but their true weapon lies in a consistent distribution strategy across channels. However, as their strategy is loyalty program centric, and they often overlook optimizing each individual channel for maximum impact.
For branded hotels, crafting an effective distribution plan requires deep understanding of the brand’s program offerings, constraints, and limitations. This ensures strategies leverage the brand’s strengths while mitigating drawbacks through channel optimization within the limits of the brands boundaries.

Independent & Soft-Branded Hotels: Seize the Opportunity
These hotels often lack a robust commercial identity, with strategies and distribution plans changing frequently based on leadership. Major brand’s oversight of channel optimization presents a unique opportunity to level the playing field with major chains.
The key for independent and soft-branded hotels is to replicate the consistency of major chains’ distribution while utilizing the lack of brand constraints to maximize the optimization of each channel. This robust and effective distribution plan can offset the power of loyalty programs.

UNTAPPED: Your Tailored Solution
At UNTAPPED, we offer comprehensive distribution plans tailored to both branded and independent hotels, customized to each property’s unique needs. Our tested and trialled plans deliver impressive and consistent results in diverse global locations.